If you focus on Amazon’s competition, you are missing out on the future

“You’ll make fun of me.” The words were uttered in clear disbelief by Martin Eberhard and Mark Turping, co-founders of Tesla Motors. They were at a bar in Woodside, and they were discussing their hopes of changing the definition of automobile.

As one might expect, the reaction of the enterprise capitalists to their ideas was like that of their friend at the bar. Funding will be difficult. Thank God Elon Musk has long imagined the future of an electric car. To ensure a meeting with Musk, Eberhard and Turping soon became their largest shareholders and chairman.

Readers know the rest. Although Tesla initially had such a poor experience that the mask lost almost everything, the proverbial ship finally recovered. By 2012 the Tesla Model S was Of the motor trend Unanimous choice for the best car of the year. This same car received the highest safety rating in history, it was both faster and better handled than the competition, and the cars were beautiful. In the words of Musk biographer Ashley Vance, the extraordinary Model S “quietly slapped Detroit.”

Nowadays, seemingly all car manufacturers around the world have or plan to have electric car lines. A bunch of engineers who have no background in automobiles have succeeded when it comes to – yes – changing the definition of automobiles. Although the autonomous powers যে which were focused on one they missed out on where the real disruptive competition was coming from. And they miss it. You can see in the picture that if they took Mask and Tesla very seriously, they would have either put it out of business, bought it or practically done both.

Like Tesla, and other disruptors, it looked like a great deal Front line Rather diagonal The Amazon Empire: The Rise and Fall of Jeff Bezos. Business history has shown that as established automakers shifted their focus away from focusing on traditional competitors, so did critics of Amazon, including producers. Frontline, Online retailers are missing the point of fear of Amazon’s dominance.

A self-explanatory Frontline Near the opening of the documentary, the interviewer asked, “Are we right with a company that has won capitalism?” The question says so little, which means it says a lot. The underlying point of the smog sarcasm of the question is that Amazon and the Internet represent the boundaries of commerce, and since Amazon is the face of what its slow-witted critics see as the frontier, it’s no surprise that they fear Seattle as the giant’s so-called “market power.”

Of course, so documentaryians are better at documenting than analyzing. This is because as history makes it so simple, the “kingdom” of the Amazon is so descriptive, fleeting. Critics of the company for the same reason do not see the fact that they did not even imagine a company like Amazon before it became Amazon, or that they did not load up on Amazon shares when given the opportunity. In order to be clear about the previous sentence, it should not be taken as an insult only.

Extraordinarily rare person who can see a completely different future from the present. That’s why it’s so hard to imagine the Amazon kingdom at the top. The Internet is now life, and Amazon specializes in meeting our needs through the Internet. Of course, entrepreneurs are not limited by this because the other 99.99999% Familiar, Entrepreneurs see a different future that we cannot imagine. Which explains why very few of us buy and hold the shares of a talented company from day one. We do not because early in the day, what actually looks but something bright.

Frontline Admitting the above truth about Amazon, ironically enough. It shows a seductive Jay Leno asking Bezos Tonight show Which does not make money about his company. They quoted an interviewer as saying that the response to Amazon’s online books in the 1990s was “incredible”. Away from the documentary, many readers will no doubt remember the “Amazon.org” scandal that lasted well into the 2000s.

The problem for documentaries is that while they may be able to look into the past and see clearly how skeptical the wise were, they seem incapable of looking to the future and perhaps seeing when you are reading it. , One or more Jeff Bezos is working on a way to render the equivalent feverish internet trade yesterday’s news. Who are these? If anyone knew, the path to billionaire status would be easy. It’s a reminder that the replacement of Bezos and Amazon is logically no longer ridiculous. Even better, these people or individuals are probably not even familiar with the traditional retail world. Think.

The simple fact is that the industry rarely interrupts its rules. Not to be outdone by the blockbuster Hollywood video or movie gallery, Ford has not introduced the electric car to the detriment of GM and Mercedes, and it is certainly not Ericsson or Nokia who invented the modern smartphone on the way to RIM. BlackBerry dies. What will change the established order inevitably comes from outside.

For that reason Frontline Documentaries are sometimes so interesting, but in the end so frustrating and confusing. Comments from the talking head are regularly negative, and playing music in the background is predictable. Allegations that Amazon is taking us somewhere bad.

Not without it. Although the producers try to present Amazon in a terrifying way, anyone with a reasonable understanding of commercial history can see through the insults. It is worth mentioning that Amazon and Bezos have long valuable data about customers and the latter is presumably presented in the form of “Big Brother”. More realistically, trying to understand one’s customers is as old as business. Thanks Amazon is relentlessly focusing on learning as much as possible about its users. If it doesn’t, that’s what we want and what we do Wants If found, will not be found.

This is a sure sign that most of us will quickly become nuts without Amazon, with its “obsessive customer focus”, including data collection, actually delivering amazing results for its customers. In the old Soviet Union, customers were literally enemies, such as restaurant customers. To say What they can order. Do you hate “big data”? Try to live without it.

Outside of that, Amazon is the opposite of Stasis. It is learning about us so that it can change intelligently, so that it can boldly develop new products and services that we can enjoy. With these lines, how many of us can survive without the so-called aggressive echo (fear not, Frontline Bill it as a “bright joke”), or two as part of our Prime subscription and increasingly one-day delivery? Do we want instant delivery? Amazon must be curious. The Frontline Documentaries have surprisingly filed a lawsuit alleging that fast deliveries have led to 13 traffic deaths in recent years, and sadly, they leave out how to keep an eye on customer-centric Amazon drones and other once-unexpected deliveries that will reduce the burden on drivers and Driven by miles. This will inevitably be associated with fewer car accidents.

After that, the documentary tries to create a victim born from Amazon’s endlessly visited platform. Melville House chief Dennis Johnson sees the company as a proverbial godfather when Amazon told him it would allow its publishing imprint to sell its books on Amazon, but only for a cut. Speaking of scary music, being able to display your stuff on a heavily trafficked retail site is probably beneficial, isn’t it? Yes, that’s right. Johnson finally answered “absolutely” when asked if Amazon was good at impressing his book after creating the impression that he had a gun to his head. Amazon’s 2017 battle with publisher Hatchet over terms of sale, and which resulted in Amazon not listing Hatchet’s books for a while, was said to be “absolutely devastating for first-time authors” and typically 50 to 90% of their sales to authors dependent on Amazon. But diagonal coverage misses two things. First, for the first time, almost every author sells very few books. Second, the fact that authors rely so heavily on Amazon for sales confirms the fact that the company is a manna from heaven for writers because the online giant is not limited to square-feet. Think about this, and then watch the classic 1987 film 84 Charing Cross Road If you’re still wondering how difficult it was for writers before Amazon.

Okay, but what about Amazon warehouse employees? The company has a lot of them, and well yet, Frontline Producers have no choice but to acknowledge that Amazon was hiring when there wasn’t much business after 2008. It was hired locally by what the producers described as the “Great Depression.” Of course, but the working conditions are said to be bad. Without it they could not be so bad. Americans are free to travel to all fifty states in search of any job of their choice, yet they line up for the opportunities offered by Amazon. Where people go and where they go To like Work is a market signal, and that’s an information-pregnant one. The real story about the state of the work seems to be a bit shorter than critics want to admit.

Even better, the relentless automation of Amazon’s warehouses is a signal that over time the corporation will not want to replace its human capital as much as they are investing heavily in the same human capital. As the argument suggests, investing that automates certain aspects of human activity will greatly increase the productivity of the same person. Why is Amazon doing this? It is recognized that low-wage labor Expensive Labor. Those who do not pay large sums do not take the job as seriously as they could, do not apply in the first place and, worst of all, leave the job with a higher frequency. The obvious plan with automation is to make the fulfillment center work better and provide better compensation. This will ensure the loyalty of many larger employees, who return to the customers of a company that is always and everywhere obsessed with customers. Unfortunately, much of this subtlety has not turned it into a documentary that is undoubtedly interested in casting a bad light on the good.

The simple fact that online retailers have not cut poor cousins ​​from bricks and mortar to this day is not the same. Evidence supporting the previous claim is experimental, but there are also roots in Amazon’s activities Far from placing all its chips in the online space, Amazon continues to expand on the bricks and mortar that it supposedly rendered yesterday’s news.

All of which speaks to a larger, but unspoken truth about Amazon and “Big Tech” in more detail. When Frontline And other critics will convince their viewers and readers that Amazon et al is on the cusp of commercial advancement so that their dominance is an everlasting idea. Leadership The customer in particular is a recognition from Amazon and the current “winner” of the Internet race that the Internet is definitely not the border. That is not indicated by it FrontlineBut the producers did not seem to notice that they were destroying their own case of making about the alleged horrors of Amazon’s success in advising “the way the railroad baron controls the flow of trade to the Amazon.”

Capitalism is about to end Capital By itself, that means it creates assets that inevitably shift to dreamers who will replace existing commercial orders. It seems that the only entity in this ridiculous debate about Amazon realizing this simple truth is that gradually “conquering capitalism” is Amazon itself. The business giant’s dominance is arguably a sure sign that it will eventually be replaced thanks to the resources that it and others like it will create.

In short, we hate domination for our perpetual loss. Current commercial dominance is a sure sign of future progress. This fact was clearly indicated by Front line Producer, but not grip.

Reprinted from RealClearMarkets